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Multi-platform Campaign

Moncler Grenoble

How Moncler Shaped Après Ski Wear Into Streetwear

It’s hard to believe that, at its genesis, Moncler—the Italian heritage brand associated with ultra-luxe performance wear and majorly hype-worthy puffers—had nothing to do with fashion and zero connection to luxury. But with its trend-forward skiwear label, 3 Moncler Grenoble by designer Sandro Mandrino, Moncler's evolution from classic après ski outerwear to progressive street-tinged ready-to-wear has positioned it as one of the most relevant and exciting brands in the high fashion market.


Percentage of product sold during campaign flight. 


Impressions across the campaign.


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