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H&M IRIS APFEL
Multi-platform Campaign
Iris Apfel Rings in 100 with H&M
The original maximalist is being celebrated with a collection that’s as loud as you’d expect.
When you’re a fashion icon, you’ve got to mark milestones in style. Iris Apfel—interior decorator, designer, Instagram star, and newly minted centenarian—is doing just that with an H&M collaboration, with the debut of which coincides with her 100th birthday and a star-studded celebration at Central Park Tower.
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