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GUCCI

Multi-platform Campaign

GUCCI

4 Proud Bookworms on the Personal Significance of Being ‘Well Read’

A rural courthouse in depression-era Georgia. An English countryside estate during the Regency Era. A dreary castle set on the cliffs of Transylvania. Books have a near-mystical power to transport the reader to undiscovered places and bring unfamiliar characters to life. They open a window to the author’s mind and create opportunities to understand the world from someone else’s perspective. A relationship with literature is marked by curiosity, empathy, and imagination and for the four bibliophiles below, reading is a lifelong commitment.

Photography by Christian Cody

Video by Ryan Chun

HERE

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100%

Percentage of product sold during campaign flight. 

10mm

Impressions across the campaign.

85k

Pageviews on content.
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