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GUCCI
Multi-platform Campaign
GUCCI
4 Proud Bookworms on the Personal Significance of Being ‘Well Read’
A rural courthouse in depression-era Georgia. An English countryside estate during the Regency Era. A dreary castle set on the cliffs of Transylvania. Books have a near-mystical power to transport the reader to undiscovered places and bring unfamiliar characters to life. They open a window to the author’s mind and create opportunities to understand the world from someone else’s perspective. A relationship with literature is marked by curiosity, empathy, and imagination and for the four bibliophiles below, reading is a lifelong commitment.
Photography by Christian Cody
Video by Ryan Chun
100%
Percentage of product sold during campaign flight.
10mm
Impressions across the campaign.
85k
Pageviews on content.
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