WHO DO YOU WANT ELISABETH MOSS TO BE?

Multi-platform Concept + Creative Direction

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Elisabeth Moss

For Moss, this fraught confluence of events provides a giant opportunity: the chance to shake off Peggy in favor of a role that could be even more indelible. But to do so, she not only has to be a spokesperson for a work of art whose relevance gets more urgent with each headline—she also has to avoid alienating anyone who might be turned off by the word "feminism." It's a challenge that even a near-lifetime in the spotlight hasn't quite prepared her for.

Photography By Olivia Malone

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