The Magic Behind Dior's
"Lucky" Fine Jewelry Collection
There’s beauty and kismet in every Rose des Vents piece.
Dior’s fascination with the mystical world is evident throughout his work, but perhaps one of the most charming odes can be found in the brand’s fine jewelry. Creative Director of Dior Joaillerie Victoire de Castellane wove together elements from the couturier’s personal history and belief in providence to create Rose des Vents (meaning “wind rose” in French), a unique collection with its own supernatural allure. Dior’s childhood home in the seaside town of Granville, France, a windswept villa named for the points of the compass, inspired the evocative name.
Percentage of product sold during campaign flight.
Impressions across the campaign.