Multi-platform Campaign

Audemars Piguet

Time is on your side

Though it’s easy enough to steal a glance at one of the all too many phones, pads, and computers surrounding us these days, wouldn’t you rather stay on schedule in style (and sans screen)?

A worthwhile investment needs to outlast any fleeting item du jour—and what’s more timeless than an expertly executed watch? Consider this 18-carat masterpiece a future heirloom to have and to hold now and down the line. The wristwatch is equipped with just a single sand-blasted hour hand to encourage you to let go of the minutiae (and minutes) of your day-to-day. Here, see Yve set her own leisurely pace to indulge in the finer things in life, like fresh-out-of-the-oven pastries and a spot in the sun.

Photography by Agata Pospieszynska

Photography by Robbie Fimmano